Think vintage charm, flower power, feminine frills and pretty perfection and designer Anushree Reddy instantly comes to mind. The newest ‘IT’ designer, known for her use of vivid colors, attention to detailing, and princess-like Indian wear, has quickly soared through the popularity charts and is definitely on top.
From an avid shopper to a sought-after designer, Anushree has come a long way indeed. Fashion designing, it turns out, wasn’t this Hyderabad native’s Plan A. Armed with a degree from the London School of Economics, she was happy just filling her closet with beautiful designer wear, until her stint as a fashion editor with a Hyderabad-based lifestyle magazine made her rethink her career path. Hence the self-taught designer’s label took shape in 2010, she made her Lakme Fashion Week debut in 2013, and the rest, as they say, is history!
Your SS ’15 collection is all about candy colours and feminine frills. Tell us about your inspiration for the same.
For ‘The Royal Courtyard’, I took inspiration from the home of Nizams, where ethereal begums redefined grandeur. Each design from this collection is soaked in nostalgia and each piece holds a piece of history within it. Prints, of course, featured prominently and I brought zardozi embellishments to the fore, as it is part and parcel of being a Hyderabadi! Traditional yet contemporary and royal, this collection has an overall Nizami influence and has been created by the most skilled karigars from the city.
Who is the quintessential Anushree Reddy woman?
She is someone who is independent, fun and willing to break away from monotony and try something fun like printed lehengas with quirky embellished blouses! She is someone who favours minimal styling — a great pair of earrings is all she needs! Envision someone who swears by vintage updos and fishtail braids. All in all, she is a girl someone who is always heading out to make a statement!
Tell us a bit about your personal style.
My look is subtle and understated with a nod to comfort. My favourite designer is Anamika Khanna, I recently picked up a dhoti saree from her for a wedding and am absolutely in love with it! And of course, there is nothing like a Chanel bag, it’s such a trans-seasonal classic piece.
What are the top Indian wear must-haves this summer?
A crop top and high-waisted skirt is all you need for an Indian summer wedding!
What would you suggest one wear to a:
Mehendi: Dhoti pants and a kurta in shades of yellow and green.
Sangeet: A gold or champagne colored outfit, be it a lehenga or sari. The fabric itself should be self shimmer. This makes for a fun yet elegant look.
Reception: Go all red-carpet ready in a glamorous gown or a chic sari.
Cocktail party: A pastel sequinned gown should do the trick.
Who are your favourite celebrity stylistas and why?
A piece of style advise that never fails?
Always dress according to your body type!
What do you think of Anushree Reddy’s creations? Tell us in the comment box below!
Praachi Raniwala for Luxemi