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Luxe Ladies: The Life and Style of Alana Watkins

As part of our blog series, Luxe Ladies, we’re featuring a real member of the Luxemi.com community to learn about her and her relationship with Indian fashion.

Luxe Report readers, meet Alana. We recently chatted with Alana about her life, her fashion inspirations, and, of course, Luxemi!

benefits of borrowing and renting indian outfits for weddings online

Luxemi: Can you give us your stats? Where you live, what you do?

Alana: I live in Chicago and work as a National Account Exec for a trade show company that produces local jewelry trade shows.

Luxemi: How would you describe your style?  

Alana: My style is definitely eclectic, and I love mixing highs and lows. I need to feel comfortable and confident in what I’m wearing; those are the 2 fashion rules I always follow.

Luxemi: Where do you find your fashion inspiration? Any fashion icons you look up to?  

Alana: I could peruse Paris street style blogs all day if I had the time. Their style is classic and feminine, all the while having an edge that American style cannot seem to grasp. When it comes to my style icons, they are two polar opposites (but I love them both equally!): Kate Moss and Audrey Hepburn. They always look(ed) so comfortable in their own skin, almost as though they never questioned anything they put on. I am very attracted to that type of confidence.
Luxemi: What is your relationship with Indian fashion?  

Alana: The brilliant colors used in Indian fashion, especially in weddings, are so appealing, and I have always been a fan of the beautiful, gold jewelry. The fashion is so outgoing and has a personality of its own!

Luxemi: Why did you try Luxemi?  

Alana: I knew I needed a major fashion strategy after receiving invites to 4 Indian weddings this summer (one was all the way in Slovakia!). Renting through Luxemi gave me the opportunity to play around with my own style without the heavy investments required for a lot of Indian outfits. In the end, I rented a beautiful sea green sari and an embellished suit.

custom suit for indian weddings available for borrow rental online luxemi

Luxemi: Where did you wear Luxemi? How was your look received? 

Alana: I wore the sari to a wedding reception and the suit to a Sangeet. It seemed every auntie at the reception complemented me on the color, and the girls loved the ornate embellishments. The suit was loved by all, and many asked if I had it custom made!

Luxemi: What did you think about your Luxemi experience?

Alana: I love shopping with Luxemi even when I am not looking for anything in particular. The site is

so easy to shop and I truly trust the fashion sense of the curators behind Luxemi.

Luxemi: Any fashion advice/secrets you’d like to share with Luxe Report followers?

Alana: At the end of the day, fashion is supposed to make you feel good. Just have fun!

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